I have a thing for well thought out type, as I've posted before. I'm always impressed when I see well-executed, handmade type and lettering treatments. I saw this interpretation of the word "Modernism" a while back, and I think it's brilliant. It's so unexpected to see the word modernism rendered in this goth, death metal sort of way:
It hangs in the office of Dutch design studio, Experimental Jetset. Last week, I fell in love with another letter treatment for the New York Times Style Magazine. The caption is really clever too! This one must have involved some heavy set design (or photoshopping!), I would love to know how they pulled that off.