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Sunday, September 19, 2010
Eve-il
How to persuade a package-design loving female to buy a pack of cigarettes.
Exhibit A:
If I was a young woman in the 1970's, this pack of cigarettes would have really appealed to me. The early days of targeted marketing:
You're not going to be beautiful if you smoke those cigarettes!
When it all went downhill:
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Erik Marinovich
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