Sunday, March 4, 2012

SOFIA by Anagrama

Here are some selected pieces from Anagrama's new work for SOFIA building in Mexico. They developed this brand identity to entice buyers, and every last detail is so thoroughly considered, the result feels elegant and established, yet fresh and modern. The rich navy and gold leaf is complimented so well by the bright pops of pink. I've been a fan of Anagrama's work for a long time, especially the La Fabrica Del Taco branding, but the SOFIA project is my new favorite.

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